Growing Business: Is Customer Loyalty Dead?
A friendly face helps build customer loyalty, but much more is needed. How does your business rate on the customer loyalty scale? And, how important do you think customer service is to your success at...
View ArticleTo Increase Revenue Stop Selling
In 2012 Mike Myatt wrote an article titled To Increase Revenue Stop Selling for Forbes. The article is as relevant today as it was then, maybe more so. Essentially, the article points out that...
View ArticleHow Well Do You Handle Change?
As a business owner being responsive to change plays an important role in our long-term success. Change is not always easy, but resisting change simply because “it’s always been done this way” or...
View ArticleAttracting Customers For Your Business In 2016
Woman on iPhone“Once entrepreneurs have correctly identified who their target customers are, it’s time to get down to work attracting them to your business,” says an Inc article written by Infusionsoft...
View ArticleBrands Are Fragile: Your Reputation Determines How Fragile
Brands are fragile. Everything we do and say strengthens or undermines the reputation of our brand in the marketplace.It’s not just everything we do and say that influences our business and our brand...
View Article9 Social Media Basics for Small Business
Data from Pew Research shows how social networks have grown dramatically in the last decade! It helps us see why it is important for business owners (and salespeople, artisans, educators, theologians,...
View ArticleThe Key To Building Strong Customer Relationships
“Success is neither magical nor mysterious. Success is the natural consequence of consistently applying basic fundamentals.” – Jim RohnSavvy business people understand the role excellent customer...
View ArticleEmployee Engagement: Is Being Satisfied Enough?
The Chairman and CEO of Gallup, Jim Clifton, wrote an interesting article in 2014 titled, “Employee Satisfaction Doesn’t Matter“. The title alone may cause some to cringe and gasp, especially if one...
View ArticleHow To Build A Social Media Following That’s More Likely To Convert
An email arrived today with tips on how to build a social media following that’s more likely to convert. The email came from ShortStack CEO Jim Belosic, an online platform that “makes it easy to create...
View ArticleBuilding Your Brand: It’s About Much More Than Your Logo
The importance of your customers’ experience with your business, when building a successful brand, shouldn’t be underestimated. The customer experience has always been important but it is even more...
View ArticleThe Impact of Blogging on Your Website
Blogging can play an important role in driving search engine traffic and social media traffic to your website. According to a Hubspot resource on blogging … An Introduction to Business Blogging...
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