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Channel: Growing Business | Sue Cockburn, Growing Social Biz
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Growing Business: Is Customer Loyalty Dead?

A friendly face helps build customer loyalty, but much more is needed. How does your business rate on the customer service scale? And, how important do you think customer service is to your...

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7 Tips for New (& Inactive) LinkedIn Users

Wondering whether you should be investing time and energy in LinkedIn? Consider this statement made in a February 2013 article in the Financial Post: “LinkedIn Corp., the business-oriented service for...

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Brands Are Fragile: Your Reputation Determines How Fragile

Brands are fragile: your reputation determines how fragile Your brand and mine are fragile things. It seems that everything we do and say either strengthens or undermines our identity and reputation in...

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Are You Missing Out On Facebook Opportunities?

Are you missing out on Facebook opportunities? Many of us will remember the moral of the story about the tortoise and the hare: slow and steady wins the race. While slow and steady may not seem to fit...

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The Importance of Client Follow-Up To Your Bottom Line

Following up with clients, whether in-person, by phone or email, can directly impact your bottom line. As a small business owner, one of my personal challenges is following up with potential new...

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Leadership in Business

How’s your leadership? Leadership is a subject that has fascinated and challenged me for years. And the older I get the more important I see it as being. Early in my career leading was more about being...

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Do You Deliver A Great Customer Experience?

How do you handle unusual requests and picky customers? My husband and I went out for brunch this past Sunday, and the experience provided a good example of what sets apart “the men from the boys” when...

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To Become More Effective, Say ‘No’ To Multitasking

For many small businesses, September is like the start of a new year. Kids are back in school. Family vacations are done. And the somewhat slower pace, that seems to be part of warmer weather and...

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Is Your Online Presence Costing You Business?

A seemingly nice guy called me recently about business. It was unclear from the outset whether he was a potential new customer or a telemarketer. In reality he was neither – but it took me a few...

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Interview With Business Coach Dave Crenshaw

A while back I wrote the article, “To Become More Effective, Say “No” To Multitasking.” The article was inspired by a book I’d written a few years back, “The Myth of Multitasking: How ‘Doing It All’...

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Delivering Strong Customer Service Consistently

“It’s not what you do once in a while but what you do on a daily basis that makes a difference.” – Anthony Robbins This quote applies to building our business too, and in particular, the important...

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7 Tips For Thriving In Business

In the article titled “I’m most effective when I’m swamped” the author, Ernestina Hall, head of Campaigns at Virgin and owner of recently launched Milk Tooth jewellery, identifies 7 tips for thriving...

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How Well Do You Handle Change?

As a business owner being responsive to change plays an important role in our long-term success. Change is not always easy, but resisting change simply because “it’s always been done this way” or...

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Attracting Customers For Your Business In 2016

“Once entrepreneurs have correctly identified who their target customers are, it’s time to get down to work attracting them to your business,” says an Inc article written by Infusionsoft CEO, Clate...

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Word-of-Mouth: It’s About More Than Your Customers

In a digital world, word-of-mouth advertising is about much more than your customers! In a digital world, how you and your employees treat (attitudes, words, facial expressions, tones of voice,...

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6 Ways To Establish Brand Continuity In Social Media

[Brand continuity: The practice of maintaining consistent branding methods across all channels including personal websites, social media advertising, printed advertising, etc.] Brand continuity is an...

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The Importance of Client Follow-Up To Your Bottom Line

Following up with clients, whether in-person, by phone or email, can directly impact your bottom line. As a small business owner, one of my personal challenges is following up with potential new...

View Article


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Clik here to view.

Growing Business: Is Customer Loyalty Dead?

A friendly face helps build customer loyalty, but much more is needed. How does your business rate on the customer loyalty scale? And, how important do you think customer service is to your success at...

View Article

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Clik here to view.

Building Your Brand: It’s About Much More Than Your Logo

The importance of your customers’ experience with your business, when building a successful brand, shouldn’t be underestimated. The customer experience has always been important but it is even more...

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Brands Are Fragile: Your Reputation Determines How Fragile

Brands are fragile. Everything we do and say strengthens or undermines our brand’s reputation in the marketplace. And, when it comes to our business, it’s not just everything we do and say that...

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